# Customers

{% hint style="info" %}
Not familiar with analytics? We recommend that you have a look at our [Analytics concepts](https://docs.chatlayer.ai/bot-answers/definitions).
{% endhint %}

## Customers

The **Customers** tab is shows a graph of the number of total customers, new and returning ones.

{% hint style="success" %}
A [user ](https://docs.chatlayer.ai/bot-answers/analytics/definitions#user)is someone who sends at least one message to the bot, while a [returning user](https://docs.chatlayer.ai/bot-answers/analytics/definitions#returning-user) is someone who has had a conversation with the bot before this time period as well as during this time period.
{% endhint %}

<figure><img src="https://2786867680-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LLTwFwbOqJj4dDhg8Ju%2Fuploads%2FRC3DX83l2OXgLjyMLZIT%2FScreenshot%202024-06-04%20at%2010.59.30.png?alt=media&#x26;token=83d792f8-d613-4e3a-8d6f-5b62c8fc0f83" alt=""><figcaption><p>Customers tab.</p></figcaption></figure>

{% hint style="info" %}
Keep in mind that the amount of new and returning users are calculated based on `userId` (or `sessionId`). By default the web channel generates a random `sessionId`, but you could set a logical `sessionId` if you'd want to. Find out how in [this article.](https://docs.chatlayer.ai/channels/webwidget#sdk-options)
{% endhint %}

## Activity

The **Activity** tab shows first when during the day your customers are the most active.

<figure><img src="https://2786867680-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LLTwFwbOqJj4dDhg8Ju%2Fuploads%2FuGga2Kyp5sC83sV6x83M%2FScreenshot%202024-06-04%20at%2011.40.52.png?alt=media&#x26;token=0463d4bd-1405-42c5-af98-d87da5907997" alt=""><figcaption><p>Activity tab per day.</p></figcaption></figure>

Another view shows when customers are the most active per hour.

<figure><img src="https://2786867680-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LLTwFwbOqJj4dDhg8Ju%2Fuploads%2FXjEkuhsTFCfoTnsY6Gs9%2FScreenshot%202024-06-04%20at%2011.42.18.png?alt=media&#x26;token=ec5dfc1e-18b6-4712-8b5d-45d9f84367e0" alt=""><figcaption><p>Activity tab per hour.</p></figcaption></figure>