> For the complete documentation index, see [llms.txt](https://docs.chatlayer.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.chatlayer.ai/navigation/analytics/customers.md).

# Customers

{% hint style="info" %}
Not familiar with analytics? We recommend that you have a look at our [Analytics concepts](/bot-answers/definitions.md).
{% endhint %}

## Customers

The **Customers** tab is shows a graph of the number of total customers, new and returning ones.

{% hint style="success" %}
A [user ](https://docs.chatlayer.ai/bot-answers/analytics/definitions#user)is someone who sends at least one message to the bot, while a [returning user](https://docs.chatlayer.ai/bot-answers/analytics/definitions#returning-user) is someone who has had a conversation with the bot before this time period as well as during this time period.
{% endhint %}

<figure><img src="/files/KBJ6yqQiQHi49woi63mv" alt=""><figcaption><p>Customers tab.</p></figcaption></figure>

{% hint style="info" %}
Keep in mind that the amount of new and returning users are calculated based on `userId` (or `sessionId`). By default the web channel generates a random `sessionId`, but you could set a logical `sessionId` if you'd want to. Find out how in [this article.](https://docs.chatlayer.ai/channels/webwidget#sdk-options)
{% endhint %}

## Activity

The **Activity** tab shows first when during the day your customers are the most active.

<figure><img src="/files/O4YiJcjeOnfDhHdbRdcL" alt=""><figcaption><p>Activity tab per day.</p></figcaption></figure>

Another view shows when customers are the most active per hour.

<figure><img src="/files/p4TXbSKH0m1238fjruts" alt=""><figcaption><p>Activity tab per hour.</p></figcaption></figure>


---

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