The Customers tab in Analytics allows you to check your new and returning users and their times of activity.

Not familiar with analytics? We recommend that you have a look at our Analytics concepts.


The Customers tab is shows a graph of the number of total customers, new and returning ones.

A user is someone who sends at least one message to the bot, while a returning user is someone who has had a conversation with the bot before this time period as well as during this time period.

Keep in mind that the amount of new and returning users are calculated based on userId (or sessionId). By default the web channel generates a random sessionId, but you could set a logical sessionId if you'd want to. Find out how in this article.


The Activity tab shows first when during the day your customers are the most active.

Another view shows when customers are the most active per hour.

Last updated