🆕Funnels [Beta]

Funnels provide insights into user interactions with your bot by revealing how they progress through predefined steps. Funnels help to shed light on conversion rates and drop-off points.

We're excited to introduce Funnels, currently in open beta, offering users an opportunity to explore its capabilities and provide valuable feedback. Your insights are crucial in refining and enhancing the feature for its official release. If you encounter any issues or have feedback to share, we encourage you to reach out to us at: [email protected].

Add a funnel to your bot

To add a funnel to your bot:

1. Navigate to the Analytics section.

To ensure accurate analysis, make sure to choose the specific bot environment (DRAFT or LIVE) that you wish to analyze. Additionally, use filters located at the top right of the screen to narrow down your analysis based on date, channel, and language preferences.

1. Click on Funnels.

2. Next to Type, choose if you want to check Bot flows or Tracking events. Bot flows refer to blocks that users go through when navigating the flow, whereas events mean either a variable that changed or a silence.

Track events or flows

1. Click on + Add step.

Note that in the context of Funnels, a step means a stop or point in the conversation where you would like to check how many users went through. Steps in funnels shouldn't be confused with steps inside Message blocks.

1. Click on the dropdown under Steps.

2. Select a block as a step for your funnel. You can add up to 6 steps to construct a detailed user journey.

3. Repeat this until all your steps are configured.

Add steps to your funnel.

The filter per step feature is under development and will be available soon for enhanced customization.

1. Click on the Compute button to generate the funnel analysis.

Example of computed funnel

1. Analyze the computed funnel. Here is insight that you can extract:

   • Identify drop-off points where users exit the funnel prematurely.

   • Analyze conversion rates to understand the effectiveness of each step in the user journey.

Not familiar with analytics? We recommend that you have a look at our Analytics concepts.